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Cold Email Sequence – DRAFT | DO NOT USE

A series of cold emails to take a lead/prospect through the sales funnel capturing their interest leading them to convert and increase your SQL.
I've seen from your website that you're getting repetitive support requests.

I'm the CEO of Helpscout, we help support teams treat all customer support in one screen. This way, the support team can respond faster to customers.

Do you think it could help Shein? Simply reply back with a 'Yes'.


John Doe
Did you have any feedback? I know lack of context on support messages is a big problem for ecommerce businesses. I would highly appreciate your response or a referral to your colleague at HelpScout that I should be speaking with.

If this is not of interest to you, please just let me know and i won't contact you again ;).

John Doe
I know that email messages could be piling up in your inbox. I only wanted to make sure that you have received my previous emails.

You might like this blog post delivering customer support at scale , as it could help your team build the right macro set for Shein.

Are you available to talk later this week? Here is a link to my calendar:

John Doe
I understand you’re very busy and getting all customer support in one place might not be your priority, so this will be the final email.

Should you decide to respond, I’ll be glad to discuss how HelpScout can help agents respond faster to customers, by seeing data from the back-office next to their message. (here’s my calendar, just in case). I will also appreciate if you forward my communication to a person at Shein that would be best to discuss customer support.

John Doe




Tone: Medium

Inspired By:


Steps: 4