V3 NOW LIVE
Words that sell appear magically
BNSN gives you ads, emails and sales pages that convert in minutes
TRUSTED BY THOUSANDS OF SMALL BUSINESS OWNERS
PROBLEMS
3 ways to get your copy written
(all of them suck)
1. Write it Yourself
You know your offer better than anyone. So you open a blank document and… stare at it. Some time later you think, “What’s on Netflix?” Anything but that blinking cursor of doom. Or you write a sentence. Delete it. Write another one. Repeat.
If you do finish it, will it sell? Does it ethically persuade? It rarely does. That’s because writing copy for your own business is like performing surgery on yourself. You’re too close to be objective and too unsure for it to work.
That's too painful.
2. Hire a Copywriter
Some professional copywriters know what they’re doing. But they all charge like it. A decent sales page will set you back between $2,000 and $10,000. I charged $100,000 for a VSL when I wrote for others. A full funnel? Don’t even ask.
If money is no object, there’s another problem: a lot of copywriters are prima donnas (ask me how I know.) “Oh, you want a hook with that? That will cost you more.” Great copywrites are rare, but great and cool copywriters are pricey unicorns.
That's too expensive.
3. ChatGPT / Similar AIs
General-purpose AIs like Chat GPT or Claude are great at summarizing articles, finding recipes and explaining quantum physics to a five-year old. But writing sales copy? Words that make people actually buy? Please.
There’s a good reason. General-purpose AIs approach copywriting as a fill-in-the-blank exercise. They generate words, but they don’t understand persuasion. Why? Because they were trained on the Internet. Not on “great” copy: on all copy. And most copy sucks.
That's too unpredictable.
THE 2024 ETB REPORT
And Then There’s The “Trust Gap”
The 2024 Edelman Trust Barometer reports that only 30% of Americans trust artificial intelligence. But 83% of companies reported that using AI in their business is a top priority.
If that gap in trust bothers you, you’re in good company. It bothered us too. So we solved it by combining the world’s only copywriter-trained AI with human coaching and community.
THE SOLUTION
Say “Hi” to BNSN
BNSN is the only copywriter-trained AI and community for small business owners that creates profitable ads, sales pages and emails in minutes. It’s pronounced “Benson” after the founder, yours truly: Jon Benson. Not to brag but my copy has sold over a billion dollars. I’ve been a pioneer in copywriting software going back to 2010. Plus I invented the VSL (Video Sales Letter) in 2006.
More than that: BNSN is a tribe. We’re focused on the human element of community with weekly live coaching sessions for all our members.
Promptless AI™
No wrestling with prompts. No guesswork on what to ask it. Just copy and paste a few details about your offer, click a button and you get copy that sounds and performs like it was written by an A-list pro.
Trained Only On Winners
BNSN is built exclusively on persuasion patterns from the highest-converting ads, emails, sales pages, VSLs and webinars. Real campaigns making real money. Plus we help you edit and refine to perfection.
Your Voice, Not “Robot Voice”
BNSN is humanized AI. That means your copy comes out like you. Like a real person: just trained in ethical persuasion and conversational marketing. It’s confidence with clarity to attract the buyers you want.
THE TOOL
High cheekbones
(BNSN has features for days)
Blueprints
BNSN’s blueprint creator researches and extracts everything that matters to your ideal buyer from a simple copy and paste. Their pain points, desires, frustrations…plus what makes your offer the obvious choice. BNSN pulls from your blueprint every time it writes. It’s why generic AI copy flops and BNSN converts.
Projects
Ad campaigns. Complete sales letters. Long-form VSLs. Webinar scripts. Email sequences. Everything your sales funnel needs. All built on copy models that have been tested and proven to convert. You’re not starting from scratch. You’re starting from what we know works. Create a simple ad or an entire copy funnel in minutes. Nice, neat, organized, and simple to edit.
Cloner
See an ad that made you stop scrolling? An email that got you to click? A sales page that had you reaching for your credit card? Paste it into BNSN. Cloner hands you back a version you can use that’s specific to your offer. It figures out why that copy worked so well. Then it takes all that mojo and creates copy in seconds.
MEET STRATEGIST
Your funnel-building co-pilot
You know you need ads…a sales page…emails that sell. But which ads? In what order? Is your hook strong enough?
Strategist is BNSN’s built-in chat tool that thinks like a sales funnel architect. That’s because it’s accessing twenty years of multi-billion dollar copywriting and conversion optimization tactics.
Simply tell Strategist what you’re selling and who you’re selling to. It maps out the customer journey and helps you build each piece – step by step.
“Think of it as having a marketing strategist on call, except this one doesn’t bill $500/hour.”
OUR TRIBE
Humans > AI
Tools alone are never enough.
Our team absolutely loves BNSN. We use it every day. But we’re also honest enough to admit that even the best of us need human connection. Help. Motivation. Real-time tips and tactics.
That’s why BNSN isn’t just software. It’s a tool with a tribe.
The Conversion Lab
Where we build together
Picture a thriving community of small business owners who believe in selling good things to good people. Who insist on using AI ethically to amplify the human element…not replace it. Who love the fun and potential partnerships tribe can offer.
Now imagine me coaching you live every month. Revealing exactly what’s working for BNSN users. What’s converting. What’s getting the most clicks and sales. How to go from words in a machine to words on a page paying you money.
That’s our tribe…and it’s free with your BNSN membership.
We call our tribe The Conversion Lab…and we meet every Friday LIVE. That’s right…live. Plus we record each call in case you can’t join us live.
FROM THE FOUNDER
Read this if you’re a copywriter or marketer
I created BNSN for small business owners. Thousands of them use it now. But I use it too. And I’m considered one of the top copywriters alive. That’s flattering…and I freakin’ despise talking about myself so this is like pulling teeth. But facts and math don’t lie.
My copy has done over a billion in sales…which says a lot. This is my legacy we’re talking about. So when I say BNSN is dialed in…understand what that means. I trained it to replace me. And it works. It writes better than me more often than I care to admit.
For Newbie Copywriters
This is the ethical shortcut I only wish I’d had. You get to see the persuasion patterns behind the most successful copy on the planet. Not explained in a course: applied in real time for real offers. You’ll earn by doing. You’ll produce client-ready work as you learn.
“If I’d had BNSN? I could have done the work of an entire agency and kept all the profits.”
For Pro Copywriters
You already know what great copy sounds like. You don’t need training wheels. You need leverage. A way to 2-5x your output. Or cut your hours in half and actually live your life. I almost worked myself into an early grave. Fourteen-hour days. Weekends gone. That’s no way to exist.
BNSN gives you leverage. It buys you time. That’s why I created it. Plus you add your voice to the mix so the copy sounds like you on your best day. All while you get fresh hooks, new angles, and ideas that may startle you. It helps keep you sharp.
For Marketers
You should be testing dozens of headlines. At least twenty ads per campaign. At least three different sales letter leads. That’s the minimum optimization for serious cash. You know this. But who has time? The budget?
With BNSN you can do all of this in minutes instead of months. For a sliver of the cost. No more guessing which headline or ad or email or lead might work. Write them in minutes and let the data decide.
A BIT ABOUT US
The guy behind the missing vowels
Hi. Jon here. The insanely beautiful woman in my arms is my wife Olya. She is a coach to millionaires and the Vice President of BNSN, as well as part of our Conversion Lab team.
Yes, my copy has sold well over a billion dollars. Kinda crazy. And yes, I invented one of the most lucrative marketing weapons of our time: the VSL. I’ve had four of the top ten offers on Clickbank at one time – two I owned and two I wrote. I’ve worked with everyone you see below…and too many more to count. Most famous marketers would make the list.
I’ve spent decades writing words that inspire people to buy things. Not in a manipulative way, but in a “here’s why this will make your life better” kind of way. Persuasion that feels good on both sides. And as I mentioned, I really don’t like talking about myself. So this bit was a challenge to write. But you need to know who’s going to be coaching you.
Now here’s what you may not know: I built BNSN because I needed it. I was buried in client work and wanted a tool that could help me create VSLs faster. But what started as a personal experiment turned into something the AI engineers said shouldn’t work. Turns out when you ignore the rules because you don’t know them you can strike gold.
BNSN exploded on the scene. That’s when I asked my wife, someone who consults for multi-million-dollar businesses, to jump in and help steer the ship. A year and a half later, BNSN is a full-on family business.
It’s not just Olya and I. The majority of our team has been with us for over a decade. That’s rare, period…but exceptionally rare in the Internet space. We support hard-working families because we are one. And that’s who we cater to: small business owners who also have families and teams to support. They simply want a better life for themselves and the people they love. And we want to help.
Is BNSN perfect? No. But we’re pretty far ahead of everyone else in the industry. Plus BNSN is getting smarter every day. And unlike faceless tech companies, you can talk to me just about every week in the Conversion Lab. Our tribe is my second home. I read your comments. I answer your questions. I care whether this works for you because my name is on it…
…and even without the vowels that matters.
We’d love to welcome you.
Jon Benson
FOUNDER/CEO
TESTIMONIALS
What happens when
real people use this thing?
Video Success Stories
From Our Community
PRICING
Start your journey with us
Join today and get our premium coaching program included for free.
Just $199
90 days of full access* + Weekly live coaching FREE
Cancel Anytime
No contracts. No hidden fees. We keep it honest and simple.
Seats Filling Fast
We can’t coach unlimited people. Act now!
That gets you:
Full access to BNSN
Strategist, Blueprints, Cloner, Creator…plus Unlimited Projects
3 months of Conversion Lab
Live coaching on Fridays
Our 24/7 BNSN Circle Community
Over a thousand active members
PLUS one month FREE!
FAQS
Riddle me this…
Is this just ChatGPT with a wrapper?
Nah. ChatGPT is a general-purpose AI. BNSN was trained specifically for sales copy on the highest-converting marketing campaigns in existence. It’s the difference between asking a friend to help you move and hiring professional movers. Both can lift boxes. One knows where things should go.
Do I need copywriting experience?
Zero. BNSN was built for business owners. If you can describe what you sell and who you sell it to, you have everything you need. Our Promptless AI™ handles the persuasion. You click buttons.
What if I don't know much about marketing?
That’s what Conversion Lab is for. Show up to the weekly calls or check out the recordings. You’ll have professional copy assets ready to deploy every week, whether you understand the mechanics or not. (Though you’ll start to understand quickly.)
How is this different from other AI copywriting tools?
Most AI copy tools are built by tech people who studied marketing. BNSN was built by a billion-dollar copywriter and his team of copywriters who have done this for decades to the tune of over a billion in sales. We pull from that knowledge base every time you need an ad, want to write an email, need a webinar script, or want to edit something.
Will this make my copy sound robotic?
That’s the problem we built BNSN to solve. The whole point of blueprint-based AI is copy that sounds human. Copy that sounds like you at your best. Run it. Read it out loud. It’s so human it’s almost scary.
What happens on the weekly coaching calls?
First Friday is all about ads. Second Friday covers sales page creation and optimization – text pages, landers, VSLs and more. Third Friday is all about email campaigns. Fourth Friday is an open Q&A and the Psychology of Success with me and Olya. You bring your business. We help you grow it.
Is there a guarantee?
Sure thing! You get to try BNSN unlimited for 14 days. If you’re not over-the-moon thrilled…if you don’t feel like you’ve found a new home online…a group of people and a tool that helps you increase your revenue…just ping us. We’re happy to refund you on the spot. That doesn’t happen that often, but our guarantee is there for you just in case.
Can I cancel anytime?
Yes. No contracts. No commitments. You stay because it’s working.
You’ve found what you’re looking for
BNSN is the tool to create profitable ads, sales pages and emails in minutes. Without needing to be a copywriter. Without wrestling with prompts. Without copy that sounds like AI slop.
Plus, our tribe inside Conversion Lab gives you the coaching, community and accountability to leverage and apply it all. Live Friday calls…plus a new copy asset ready to deploy every time you show up.
So this is software plus support. AI with humans at the helm. A billion-dollar copywriter’s brain and a team of copywriting and marketing experts loaded into the only AI on earth that deploys A-list quality sales copy in minutes from tested, proven winners.
Remember: we built BNSN for small business owners who sell good things to good people. And we’d love to have you!